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Podział franczyzy WWE - formuła organizacji [[WWE|''WWE'']] w latach 2002-2011 i od 19 lipca 2016. Organizacja WWE została podzielona na dwie mniejsze (nadal jednak należące do [[WWE]]) nazwane po swoich programach telewizyjnych [[WWE SmackDown|''WWE SmackDown'']] i [[WWE Raw|''WWE Raw'']]. Pierwszy okres podziału organizacji zakończył się 29 sierpnia 2011 roku, kiedy dyrektor operacyjny [[Triple H]] ogłosił, że gwiazdy ze ''Smackdown'' zaczną od tego momentu występować także w ''RAW''. Wkrótce wszyscy zapaśnicy zaczęli pojawiać się w obu programach<ref>{{Cytuj|autor=John Canton|tytuł=Reacting to live WWE Smackdown on Tuesdays and return of the brand extension|data=2016-05-26|data dostępu=2016-07-20|opublikowany=The Comeback|url=http://thecomeback.com/wwe/reacting-live-wwe-smackdown-tuesdays-return-brand-extension.html|język=en}}</ref>. Wydarzenie znane jako [[WWE Draft]] odbywało się w związku z tym od 2004 do 2011 roku, a nie miało miejsca w latach 2012-2015<ref>{{Cytuj|autor=Luke Anes|tytuł=A brand split is the best thing for WWE right now - here's why|data=2016-03-08|data dostępu=2016-07-20|opublikowany=Givemesport|url=http://www.givemesport.com/726059-why-a-brand-split-is-the-best-thing-for-wwe-right-now|język=en}}</ref><ref>{{Cytuj|tytuł=WWE Draft transforms the New Era of Raw and SmackDown Live|data dostępu=2016-07-20|opublikowany=WWE|url=http://www.wwe.com/shows/smackdown/2016-07-19|język=en}}</ref>. Przyczyną zakończenia podziału była chęć swobodniejszego przepływu treści pomiędzy telewizją i platformą internetową<ref>{{Cytuj|autor=James Caldwell|tytuł=PWTorch.com - WWE NEWS: Stephanie McMahon says why brand split is gone|data dostępu=2016-07-20|opublikowany=pwtorch.com|url=http://pwtorch.com/artman2/publish/WWE_News_3/article_68058.shtml|język=en}}</ref>. Podział franczyzy powrócił 19 lipca 2016 roku w odcinku [[WWE SmackDown|''WWE SmackDown'']] emitowanym na żywo. Fabularnie przyczyną ponownego podziału było wyłonienie następcy prezesa ''WWE'', [[Vince McMahon|Vince'a McMahona]], spośród jego dzieci. W tym celu [[Shane McMahon]]<nowiki/>ni [[Stephanie McMahon]] otrzymali stanowiska prezesów wykonawczych kolejno ''Smackdown'' i ''RAW''<ref>{{Cytuj|autor=Bill Pritchard|tytuł=Vince McMahon Makes Several Big Brand Split Announcements, Names the Commissioners of Raw and Smackdown - Wrestlezone|data=2016-07-11|data dostępu=2016-07-20|opublikowany=Wrestle Zone|url=http://www.wrestlezone.com/news/727599-vince-mcmahon-makes-several-brand-split-announcements-who-will-run-raw-and-smackdown|język=en}}</ref>.
{{Use mdy dates|date=April 2016}}
==Historia==
[[File:Therockaswwfchampion.jpg|thumb|right|[[Dwayne Johnson|The Rock]] was the first overall superstar to have been assigned a brand in the WWE brand extension.]]
W 2001 roku rywalizacja między organizacjami powiązanymi z wrestlingiem zakończyła się ostatecznie zwycięstwem [[WWE|''WWF'']] (późniejsze ''WWE''), które przejęło wszystkie aktywa [[World Championship Wrestling|''WCW'']] i [[Extreme Championship Wrestling|''ECW'']], a także znaczną większość personelu. Do 2002 roku, kiedy nastąpił wzrost popularności [[Total Nonstop Action Wrestling|''TNA'']] i [[Ring of Honor|''RoH'']], ''WWF'' było bezkonkurencyjne<ref>{{Cytuj|autor=Brian Damage|tytuł=The Casualties of (Monday Night) War: ECW|data=2014-08-28|data dostępu=2016-07-20|opublikowany=Ring the Damn Bell|url=https://ringthedamnbell.wordpress.com/2014/08/28/the-casualties-of-monday-night-war-ecw/|język=en}}</ref>.
Between 2002-2011, and again beginning on July 19, 2016 [[WWE|World Wrestling Entertainment (WWE)]], promoted its core business of [[professional wrestling]] through two brands, two independent branches of the company named after their two major television shows ''[[WWE Raw|Raw]]'' and ''[[WWE SmackDown|SmackDown]]''. The first era of Brand Extension ended on the August 29, 2011, episode of ''Raw'', when WWE [[chief operating officer]] [[Triple H]] announced that ''Raw'' would also feature ''SmackDown'' stars on a full-time basis, thus effectively dissolving the brand extension for the time being. As a result, the yearly [[WWE draft|draft]] (which had taken place since 2004) did not take place between 2012-2015.<ref>http://www.lordsofpain.net/news/wwe/The_Undertaker_Possibly_Returning_To_Television_Soon_Reason_For_McMahon_s_Return.html</ref> WWE explained that their decision to end the brand extension was due to wanting their content to flow across TV and online platforms.<ref>{{cite web|title=WWE NEWS: Stephanie McMahon says why brand split is gone|url=http://pwtorch.com/artman2/publish/WWE_News_3/article_68058.shtml|work=Pro Wrestling Torch|accessdate=January 22, 2013}}</ref> Beginning on July 19, 2016 ''SmackDown'' is set to begin broadcasting live on Tuesday; with the draft reinstation scheduled for the first episode of the move.


W związku z rozszerzeniem personelu WWF, firma zarządziła podział franczyzy, aby dać wszystkim pracownikom podobne szanse i czas antenowy. Nowe franczyzy zostały nazwane po programach telewizyjnych, do których zostały przypisane: [[WWE SmackDown|''WWE SmackDown'']] i [[WWE Raw|''WWE Raw'']]<ref>{{Cytuj|tytuł=WWE to make Raw and SmackDown! distinct tv brands|data dostępu=2016-07-20|opublikowany=corporate.wwe.com|url=http://corporate.wwe.com/news/company-news/2002/03-27-2002|język=en}}</ref>. Przydzielenie personelu do każdego programu nastąpiło na pierwszym w historii [[WWE Draft]], który miał miejsce 25 marca 2002 roku na [[WWE Raw|''WWE Raw'']]. Dodatkowo 13 czerwca 2006 roku utworzono trzecią franczyzę - [[Extreme Championship Wrestling|''ECW'']], mający w założeniu być powrotem dawnego rywala ''WWF'' na antenę, ale tym razem jako część federacji. Personel we wszystkich trzech programach telewizyjnych był wyłaniany corocznie na zasadzie losowania spośród całego personelu ''WWF'' i później ''WWE''.
==Overview==
Upon the completion of the [[Monday Night Wars]] in 2001, a rivalry between the then-WWF and its archrival [[professional wrestling promotion|promotion]] [[World Championship Wrestling]] (WCW), the WWF emerged victorious, acquiring all assets of WCW and [[Extreme Championship Wrestling]] (ECW; the third largest promotion in the United States during this point in time) through separate [[buyout]]s that included the employees (on and off-air talent) from both companies. The sales had left WWF as the sole wrestling promotion in the world with international TV distribution (until the national expansion of [[Total Nonstop Action Wrestling]] and [[Ring of Honor]] in 2002).


Fabularnie [[Shane McMahon]] i [[Stephanie McMahon]] sprzedali swoje akcje aby wykupić ''WCW'' i ''ECW''. Jak się okazało, akcje te kupił [[Ric Flair]] i tym samym przejął 50% udziałów firmy. Początkowo Vince znosił konieczność dzielenia się federacją, ale później postanowił odzyskać całkowitą kontrolę. Jednocześnie [[Ric Flair]] był zaangażowany w spór z [[The Undertaker|The Undertakerem]] i chciał go rozstrzygnąć na [[WrestleMania X8|WrestleManii X8]]. Zarząd zgodził się na walkę pod warunkiem, że Ric Flair odda McMahonowi swoje akcje. Flair miał jednak dopełnić swojej części umowy dopiero po wrestlermanii. W związku z tym podjęto decyzję o podzieleniu franczyzy. McMahon przejął [[WWE SmackDown|''WWE SmackDown'']], a Flair [[WWE Raw|''WWE Raw'']]<ref>{{Cytuj|tytuł=Monday Night Raw – November 19, 2001: That’s One Heck Of A Reset|data dostępu=2016-07-20|opublikowany=KB's Wrestling Reviews|url=http://kbwrestlingreviews.com/2012/07/29/monday-night-raw-november-19-2001-thats-one-heck-of-a-reset/|język=en}}</ref><ref>{{Cytuj|tytuł=Historia streaku [10-0] – Undertaker vs. Ric Flair – WM X8 – WWEPolska - Battleground 2016|data dostępu=2016-07-20|opublikowany=WWE Polska|url=http://wwepolska.pl/2015/08/20/historia-streaku-10-0-undertaker-vs-ric-flair-wm-x8/|język=pl}}</ref>.
With the acquisition of new talent, the WWF's already large roster was doubled in size. In order to allow equal opportunity to all roster members, the company endorsed a [[brand extension]] to have the WWF represented and promoted with two "brands" named after the promotion's two primary television programs: ''Raw'' and ''SmackDown''.


=== Pierwszy draft ===
The original plan was to relaunch WCW (which would be an independent entity in the storylines but would be under the WWF's auspices in reality) and for this new WCW to find a time slot on TNN (now [[Spike TV]]) for two hours on Saturday night. These plans were eventually scrapped due to WCW's reputation of losing money and the Saturday night timeslot would eventually be given to ''[[WWF Excess]]'' (later, ''[[WWE Velocity]]'' and ''[[WWE Confidential]]'').
W 2002 roku odbył się pierwszy [[WWE Draft]]. Miał on miejsce w Penn State University w [[State College]], [[Pensylwania|Pennsylvania]] 25 marca 2002<ref>{{Cytuj|tytuł=WWE RAW RESULTS, March 25, 2002|data dostępu=2016-07-20|opublikowany=www.onlineworldofwrestling.com|url=http://www.onlineworldofwrestling.com/results/raw/020325.html|język=en}}</ref>. The first half of the draft was televised [[live television|live]] on [[Spike (TV channel)|TNN]] for two hours, as part of the WWF's flagship program, ''[[WWE Raw|Raw]]''.<ref name="Draftresults1">{{cite web|url=http://www.oowrestling.com/recaps/raw/20020325.shtml|accessdate=February 23, 2008|title=WWE Draft 2002 Recap|last=Zimmerman|first=Christopher Robin|date=March 26, 2002}}</ref> The second half was conducted over the Internet on WWF's official website, WWF.com. There were thirty draft picks, with sixty superstars drafted overall by co-owners of the WWF, onto their respective brands, ''Raw'' and ''SmackDown''. The remaining superstars were divided randomly in a [[sports draft|draft lottery]], with each brand receiving a grand total of thirty superstars.

After failing to secure a television timeslot, another method was for WCW to take over ''[[WWE Raw|Raw]]'' or ''[[WWE SmackDown|SmackDown]]'' and use the show to recreate its WCW counterparts, ''Nitro'' or ''Thunder''. This experiment was first made on edition of July 2, 2001, of Raw in [[Tacoma, Washington]] when the final 20 minutes was given to WCW, in which the Raw crew was largely replaced (with [[Scott Hudson (wrestling commentator)|Scott Hudson]] and [[Arn Anderson]] doing commentary, as well as a major stage overhaul). The audience in the [[Tacoma Dome]], however, did not hold the WCW segment in high regard, especially when WWF wrestlers [[Kurt Angle]] and [[Stone Cold Steve Austin]] interfered at the end of a match between [[Buff Bagwell]] and [[WCW World Heavyweight Champion]] [[Booker T (wrestler)|Booker T]]. With WWF focused on splitting its roster and plans for both WCW brand and timeslot scrapped, the [[The Invasion (professional wrestling)|Invasion storyline]] was used as a second resort.

Because of the early termination of the storyline after [[Survivor Series (2001)|the 2001 Survivor Series]], the WWF executed their alternate plan, which was to separate the two shows themselves: previously, wrestlers appeared on both ''Raw'' and ''SmackDown'', but with this extension, wrestlers would be exclusive to only one show. Only the [[WWE World Heavyweight Championship|WWF Undisputed Champion]] and the [[WWE Women's Championship (1956–2010)|WWF Women's Champion]] were exempt and could appear on both shows.

The extension officially started on March 25, 2002 with a draft on ''Raw'' and went into effect one week later on April 1. On June 13, 2006, after a [[WWE One Night Stand|reunion PPV]] and video releases, WWE announced an addition to its prime time programming with ''ECW on Sci-Fi''. The new [[ECW (WWE)|ECW]] served as a third brand, and a revival of the original [[ECW (WWE)|ECW]] promotion. Both instances of the brand extensions required that representatives of each brand draft "superstars" (terminology used by the company to refer to its contracted personnel) onto each brand in a [[draft (sports)|draft lottery]].

===Background===

On March 17, 2002, [[WWE|World Wrestling Federation]] (WWF) Chairman [[Vince McMahon]] officially announced that the company would represent its business of [[professional wrestling]] through two distinct brands called "Raw" and "SmackDown"—named after the WWF's weekly television programs. This was a direct result of the acquisition of [[World Championship Wrestling]] (WCW) and [[Extreme Championship Wrestling]] (ECW), the WWF's primary rival corporations throughout the 1990s, that resulted in the addition of numerous talent to the extensive WWF roster.<ref name="BrandExtensionPressRelease">{{cite press release|url=http://corporate.wwe.com/news/2002/2002_03_27.jsp|title=WWE Entertainment To Make RAW and SMACKDOWN Distinct Television Brands|publisher=[[WWE]]|date=March 27, 2002|accessdate=April 5, 2012}}</ref>

In terms of [[kayfabe|storyline]], [[Ric Flair]] had become fifty percent owner of the WWF following [[Survivor Series (2001)|Survivor Series 2001]] after [[Shane McMahon|Shane]] and [[Stephanie McMahon|Stephanie]] had sold their stocks to him in order to purchase WCW and ECW, respectively, a campaign to launch the [[The Invasion (professional wrestling)|Invasion script]].<ref>{{cite web|url=http://www.otherarena.com/htm/cgi-bin/history.cgi?2001/raw111901|accessdate=February 22, 2008|title=WWF Raw (November 19, 2002) Results|last=Zimmerman|first=Christopher| publisher=The Other Arena|date= |archiveurl = http://web.archive.org/web/20080315121629/http://www.otherarena.com/htm/cgi-bin/history.cgi?2001/raw111901 |archivedate = March 15, 2008}}</ref> Original full WWF owner [[Vince McMahon]] detested having to share his creation with Flair and sought to dissolve their partnership.<ref name="Partnership">{{cite web|url=http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw031102|accessdate=February 22, 2008|title=WWE Raw Results (March 11, 2002)|last=Zimmerman|first=Christopher Robin|publisher=The Other Arena |archiveurl = http://web.archive.org/web/20080315121645/http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw031102 |archivedate = March 15, 2008}}</ref> Simultaneously, Flair was engaged in a feud with [[The Undertaker]] and wanted to conclude it with a bout at [[WrestleMania X8]].<ref name="Partnership"/> However, the WWF Board of Directors would only allow the match if Flair returned full ownership back to McMahon.<ref name="Partnership"/><ref name="OWOW1">{{cite web|url=http://www.onlineworldofwrestling.com/results/raw/020311.html|accessdate=February 23, 2008|title=WWE Raw (March 11, 2002) Results|publisher=Online World of Wrestling}}</ref> Flair agreed, but the Board stated that it would review the WWF's status and ownership following WrestleMania.<ref name="Partnership"/><ref name="OWOW1"/>

In continuation with storyline, the Board's ultimate decision was to split the entire WWF roster into two separate entities, with McMahon in control of the SmackDown brand and Ric Flair in control of the Raw brand.<ref>{{cite news|first=Michael|last=McAvennie|title=WWE The Yearbook: 2003 Edition|publisher=Pocket Books|year=2003|pages=99 & 100}}</ref><ref>{{cite web|url=http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw031802|accessdate=February 22, 2008|title=WWE Raw (March 18, 2002) Results|publisher=The Other Arena |archiveurl = http://web.archive.org/web/20080315121657/http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw031802 |archivedate = March 15, 2008}}</ref> All WWF wrestlers were to be assigned to a brand based on random selections conducted through a mock–[[draft (sports)|draft lottery]]. On the March 25, 2002 episode of ''Raw'', the WWF Draft was held, in which each owner received a total of thirty picks.<ref>{{cite news|author=Michael McAvennie |title=WWE The Yearbook: 2003 Edition|publisher=Pocket Books|year=2003|pages=102}}</ref>

===Superstar selections===

The 2002 WWF brand extension draft took place at [[Penn State University]] in [[State College, Pennsylvania]] on March 25, 2002.<ref name="Draftresults1">{{cite web|url=http://www.oowrestling.com/recaps/raw/20020325.shtml| accessdate=February 23, 2008|title=WWE Draft 2002 Recap|last=Zimmerman|first=Christopher Robin|date=March 26, 2002}}</ref><ref name="Draftresults2">{{cite web|url=http://www.onlineworldofwrestling.com/results/raw/020325.html|accessdate=February 23, 2008|title=WWE Raw (March 25, 2002) Results|publisher=Online World of Wrestling}}</ref> The first half of the draft was televised [[live television|live]] on [[Spike (TV channel)|TNN]] for two hours, as part of the WWF's flagship program, ''[[WWE Raw|Raw]]''.<ref name="Draftresults1"/> The second half was conducted over the Internet on WWF's official website, WWF.com.<ref name="Draftresults2b">{{cite web|url=http://www.wrestleview.com/results/raw/66.shtml|accessdate=February 23, 2008|title=WWE Raw (March 25, 2002) Recap|publisher=WrestleView}}</ref> There were thirty draft picks, with sixty superstars drafted overall by co-owners of the WWF, onto their respective brands, ''Raw'' and ''SmackDown''.<ref name="Draftresults3">{{cite web|url=http://www.pwwew.net/wwedraft.htm|accessdate=February 23, 2008|title=WWE 2002 Draft Results|publisher=PWWEW.net}}</ref> The remaining superstars were divided randomly in a [[sports draft|draft lottery]], with each brand receiving a grand total of thirty superstars.<ref name="Draftresults4">{{cite web|url=http://www.pwwew.net/tv/020325.htm|accessdate=February 23, 2008|title=WWE Raw (March 25, 2002) Results|publisher=PWWEW.net}} {{Dead link|date=October 2010|bot=H3llBot}}</ref>


On the March 25, 2002 episode of ''Raw'', [[Vince McMahon]] won a coin toss to determine who would receive the first draft selection.
On the March 25, 2002 episode of ''Raw'', [[Vince McMahon]] won a coin toss to determine who would receive the first draft selection.
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===Aftermath===
===Aftermath===


The brand extension was officially enforced on April 1, 2002.<ref name="BrandExtensionPressRelease"/> [[Stone Cold Steve Austin]] was the final member of the WWF roster to be drafted.<ref>{{Cite video|title=WWE Raw (April 1, 2002)|date=April 1, 2002|publisher=World Wrestling Entertainment|people=[[List of WWE personnel|WWE Superstars]]}}</ref> A month later, the WWF was sued by the [[World Wildlife Fund]] over the WWF acronym. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded.<ref>{{Cite journal |author=John K. Carlisle |year=2003 |title=World Wide Fund For Nature vs. World Wrestling Entertainment |work=Foundation Watch |publisher=Capital Research Center |url=http://www.capitalresearch.org/pubs/pdf/x3773144899.pdf |accessdate=December 15, 2010 |postscript=<!-- Bot inserted parameter. Either remove it; or change its value to "." for the cite to end in a ".", as necessary. -->{{inconsistent citations}}}}</ref> The Flair and McMahon feud came to an end on the edition of June 10, 2002 of ''Raw'', when McMahon became the sole owner of WWE by defeating Flair in a [[hardcore wrestling|No Holds Barred match]].<ref>{{cite web|url=http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw061002|accessdate=February 22, 2008|title=WWE Raw (June 10, 2002) Results |archiveurl = http://web.archive.org/web/20080315121702/http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw061002 |archivedate = March 15, 2008}}</ref> Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets.<ref name="BrandExtensionPressRelease"/> Even after the ending of the brand extension, WWE continues to have two touring live event shows, one featuring the reigning [[WWE World Heavyweight Championship|WWE Champion]] while the other usually features longtime face-of-the-company [[John Cena]] or another popular main event-level wrestler such as [[Dean Ambrose]] if Cena is injured or the reigning champion.<ref name="BrandExtensionPressRelease"/>
The brand extension was officially enforced on April 1, 2002.<ref name="BrandExtensionPressRelease">{{cite press release|url=http://corporate.wwe.com/news/2002/2002_03_27.jsp|title=WWE Entertainment To Make RAW and SMACKDOWN Distinct Television Brands|publisher=[[WWE]]|date=March 27, 2002|accessdate=April 5, 2012}}</ref> [[Stone Cold Steve Austin]] was the final member of the WWF roster to be drafted.<ref>{{Cite video|title=WWE Raw (April 1, 2002)|date=April 1, 2002|publisher=World Wrestling Entertainment|people=[[List of WWE personnel|WWE Superstars]]}}</ref> A month later, the WWF was sued by the [[World Wildlife Fund]] over the WWF acronym. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded.<ref>{{Cite journal |author=John K. Carlisle |year=2003 |title=World Wide Fund For Nature vs. World Wrestling Entertainment |work=Foundation Watch |publisher=Capital Research Center |url=http://www.capitalresearch.org/pubs/pdf/x3773144899.pdf |accessdate=December 15, 2010 |postscript=<!-- Bot inserted parameter. Either remove it; or change its value to "." for the cite to end in a ".", as necessary. -->{{inconsistent citations}}}}</ref> The Flair and McMahon feud came to an end on the edition of June 10, 2002 of ''Raw'', when McMahon became the sole owner of WWE by defeating Flair in a [[hardcore wrestling|No Holds Barred match]].<ref>{{cite web|url=http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw061002|accessdate=February 22, 2008|title=WWE Raw (June 10, 2002) Results |archiveurl = http://web.archive.org/web/20080315121702/http://www.otherarena.com/htm/cgi-bin/history.cgi?2002/raw061002 |archivedate = March 15, 2008}}</ref> Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets.<ref name="BrandExtensionPressRelease"/> Even after the ending of the brand extension, WWE continues to have two touring live event shows, one featuring the reigning [[WWE World Heavyweight Championship|WWE Champion]] while the other usually features longtime face-of-the-company [[John Cena]] or another popular main event-level wrestler such as [[Dean Ambrose]] if Cena is injured or the reigning champion.<ref name="BrandExtensionPressRelease"/>


After McMahon became the sole owner, the owner role was replaced by "General Managers". For ''Raw'', he announced the new General Manager would be [[Eric Bischoff]], and for Smackdown, [[Stephanie McMahon]]. On the same night when he announced Stephanie as new General Manager, he also stated that a free agent period has started and any Superstar could sign with the other brand. This continued until the fall of 2002. On the September 23 edition of ''Raw'', Bischoff announced that the roster was frozen and the only way for a wrestler to move was to ask for a trade.
After McMahon became the sole owner, the owner role was replaced by "General Managers". For ''Raw'', he announced the new General Manager would be [[Eric Bischoff]], and for Smackdown, [[Stephanie McMahon]]. On the same night when he announced Stephanie as new General Manager, he also stated that a free agent period has started and any Superstar could sign with the other brand. This continued until the fall of 2002. On the September 23 edition of ''Raw'', Bischoff announced that the roster was frozen and the only way for a wrestler to move was to ask for a trade.
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===Reintroduction===
===Reintroduction===
On May 25, 2016, it was announced that beginning July 19, ''SmackDown'' would go live on Tuesday nights, getting a unique roster and set of writers compared to ''Raw'', thus restoring the brand extension.<ref>{{Cite web|url=http://variety.com/2016/tv/news/wwe-smackdown-live-usa-1201782569/|title=WWE’s ‘Smackdown’ Will Move To Live Broadcast On USA (EXCLUSIVE)|last=Steinberg|first=Brian|date=2016-05-25|website=Variety|language=en-US|access-date=2016-05-25}}</ref> The draft took place on the live premiere episode of ''SmackDown'' to determine the rosters between both brands.<ref>{{cite web|title=WWE's destiny to be determined during SmackDown's LIVE premiere|url=http://www.wwe.com/shows/smackdown/article/live-draft-smackdown-premiere?sf29076738|publisher=WWE|date=20 June 2016|accessdate=20 June 2016}}</ref> On the July 11 episode of ''Raw'', Vince McMahon named Shane McMahon the (on-screen) commissioner for ''SmackDown'' and Stephanie McMahon the commissioner for ''Raw''; both chose a General Manager for their respective shows on the July 18 ''Raw''. Stephanie McMahon chose [[Mick Foley]] as the ''Raw'' General Manager, and Shane McMahon chose [[Daniel Bryan]] as ''SmackDown'' General Manager. Shane and Stephanie will compete to determine who will inherit WWE.{{fact|date=July 2016}}
On May 25, 2016, it was announced that beginning July 19, ''SmackDown'' would go live on Tuesday nights, getting a unique roster and set of writers compared to ''Raw'', thus restoring the brand extension.<ref>{{Cite web|url=http://variety.com/2016/tv/news/wwe-smackdown-live-usa-1201782569/|title=WWE’s ‘Smackdown’ Will Move To Live Broadcast On USA (EXCLUSIVE)|last=Steinberg|first=Brian|date=2016-05-25|website=Variety|language=en-US|access-date=2016-05-25}}</ref> The draft took place on the live premiere episode of ''SmackDown'' to determine the rosters between both brands.<ref>{{cite web|title=WWE's destiny to be determined during SmackDown's LIVE premiere|url=http://www.wwe.com/shows/smackdown/article/live-draft-smackdown-premiere?sf29076738|publisher=WWE|date=20 June 2016|accessdate=20 June 2016}}</ref> On the July 11 episode of ''Raw'', Vince McMahon named Shane McMahon the (on-screen) commissioner for ''SmackDown'' and Stephanie McMahon the commissioner for ''Raw''; both chose a General Manager for their respective shows on the July 18 ''Raw''. Stephanie McMahon chose [[Mick Foley]] as the ''Raw'' General Manager, and Shane McMahon chose [[Daniel Bryan]] as ''SmackDown'' General Manager. Shane and Stephanie will compete to determine who will inherit WWE.{{fact|date=July 2016}}

{| class="wikitable sortable" style="width: 65%"
|-
!style="background:#A8BDEC;" width=2%| Pick #
!!width=5% style="background:#A8BDEC;"| Brand (to)
!!width=30% style="background:#A8BDEC;"| Pick #
!!width=5% style="background:#A8BDEC;"| Employee<br>{{small|(Real name)}}
|-
|{{sort|01|1}}
|style="background: #ffd0bd"|Raw
|style="background: #ffd0bd"|{{sort|01|1}}
|style="background: #ffd0bd"|[[Seth Rollins]]
|-
|{{sort|02|2}}
|style="background: #BDCDFF;"|SmackDown
|style="background: #BDCDFF;"|{{sort|01|1}}
|style="background: #BDCDFF;"|[[Dean Ambrose]]
|-
|{{sort|03|3}}
|style="background: #ffd0bd"|Raw
|style="background: #ffd0bd"|{{sort|02|2}}
|style="background: #ffd0bd"|[[Charlotte]]
|-

==Impact==
==Impact==

===Interbrand competition===
===Interbrand competition===
Interbrand competition was initially kept to a minimum, with superstars from all brands competing together only at [[List of WWE pay-per-view events|pay-per-view events]]. However, in 2003, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views ([[WrestleMania]], [[SummerSlam]], [[Survivor Series]], and [[Royal Rumble]]) as the only interbrand shows.<ref name="PPVex">{{cite web|url=http://corporate.wwe.com/news/2007/2007_03_14.jsp|accessdate=February 23, 2008|title=WWE Pay-Per-Views to follow WrestleMania formula|publisher=World Wrestling Entertainment Corporate}}</ref>
Interbrand competition was initially kept to a minimum, with superstars from all brands competing together only at [[List of WWE pay-per-view events|pay-per-view events]]. However, in 2003, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views ([[WrestleMania]], [[SummerSlam]], [[Survivor Series]], and [[Royal_Rumble]]) as the only interbrand shows.<ref name="PPVex2">{{cite web|url=http://corporate.wwe.com/news/2007/2007_03_14.jsp|accessdate=February 23, 2008|title=WWE Pay-Per-Views to follow WrestleMania formula|publisher=World Wrestling Entertainment Corporate}}</ref>

Starting in late 2006, in an attempt to add more star power to the shows, interbrand matches became more common. Most notably, [[MNM (wrestling)|MNM]] and [[The Hardy Boyz|The Hardys]] reformed, despite the fact that the teammates were on separate brands.<ref>{{cite web|url=http://www.wwe.com/shows/raw/archive/11272006/|accessdate=February 23, 2008|title=R-K-Anarchy|last=Dee|first=Louie|publisher=World Wrestling Entertainment|date=November 27, 2006}}</ref> [[Bobby Lashley]] was also notable for his interbrand action, as he was involved in a storyline with the WWE Chairman, [[Vince McMahon]].<ref>{{cite web|url=http://www.wwe.com/shows/ecw/archive/04032007/|accessdate=February 23, 2008|title=Fatal Fallout|last=Tell|first=Craig|publisher=World Wrestling Entertainment|date=April 3, 2007}}</ref><ref>{{cite web|url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/409017211|accessdate=February 23, 2008|title=Superstar's React to Trump's choice|last=Hunt|first=Jen|publisher=World Wrestling Entertainment|date=February 27, 2007}}</ref> The brief return of ''[[WWE Saturday Night's Main Event|Saturday Night's Main Event]]'' to [[NBC]] also led to more interaction between the brands.<ref>{{cite web|url=http://corporate.wwe.com/news/2006/2006_02_22.jsp|accessdate=February 23, 2008|title=WWE Returns to NBC with Saturday Night's Main Event|publisher=World Wrestling Entertainment Corporate|date=February 22, 2006}}</ref>


Starting in late 2006, in an attempt to add more star power to the shows, interbrand matches became more common. Most notably, [[MNM (wrestling)|MNM]] and [[The Hardy Boyz|The Hardys]] reformed, despite the fact that the teammates were on separate brands.<ref>{{cite web|url=http://www.wwe.com/shows/raw/archive/11272006/|accessdate=February 23, 2008|title=R-K-Anarchy|last=Dee|first=Louie|publisher=World Wrestling Entertainment|date=November 27, 2006}}</ref> [[Bobby Lashley]] was also notable for his interbrand action, as he was involved in a storyline with the WWE Chairman, [[Vince_McMahon]].<ref>{{cite web|url=http://www.wwe.com/shows/ecw/archive/04032007/|accessdate=February 23, 2008|title=Fatal Fallout|last=Tell|first=Craig|publisher=World Wrestling Entertainment|date=April 3, 2007}}</ref><ref>{{cite web|url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/409017211|accessdate=February 23, 2008|title=Superstar's React to Trump's choice|last=Hunt|first=Jen|publisher=World Wrestling Entertainment|date=February 27, 2007}}</ref> The brief return of ''[[WWE Saturday Night's Main Event|Saturday Night's Main Event]]'' to [[NBC]] also led to more interaction between the brands.<ref>{{cite web|url=http://corporate.wwe.com/news/2006/2006_02_22.jsp|accessdate=February 23, 2008|title=WWE Returns to NBC with Saturday Night's Main Event|publisher=World Wrestling Entertainment Corporate|date=February 22, 2006}}</ref>
===Pay-per-views===
===Pay-per-views===
The separation of the WWE roster between two brands also intended to split the [[pay-per-view]] offerings, which began with [[WWE Bad Blood|Bad Blood]] in June 2003.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2003/06/16/112594.html|accessdate=February 23, 2008|title=Bad Blood Just Plain Bad|last=Powell|first=John|publisher=Canoe: SLAM! Wrestling}}</ref> The original idea had the "major" pay-per-view events at the time (Royal Rumble, SummerSlam, Survivor Series, and WrestleMania) would contain the only instances where wrestlers from different brands would interact with each other, and even among the four shows only the Royal Rumble and WrestleMania would have wrestlers from different brands competing against each other. Wrestlers, as a result, appeared only in two-thirds of the shows in a given year, and thus appeared in fewer shows compared to before the brand extension. With single-brand PPVs in place, WWE was able to add more pay-per-view events to their offerings, such as [[WWE Cyber Sunday|Taboo Tuesday/Cyber Sunday]], [[WWE New Year's Revolution|New Year's Revolution]], [[ECW December to Dismember|December to Dismember]], and [[WWE The Great American Bash|The Great American Bash]]. Eventually, WWE abandoned the practice of single-brand pay-per-view events following [[WrestleMania 23]].<ref name="tribrandPPV">{{cite web|url=http://corporate.wwe.com/news/2007/2007_03_14.jsp|title=WWE Pay-Per-Views To Follow WrestleMania Formula}}</ref> December to Dismember and New Year's Revolution were cancelled following the announcement.
The separation of the WWE roster between two brands also intended to split the [[Pay-per-view]] offerings, which began with [[WWE Bad Blood|Bad Blood]] in June 2003.<ref>{{cite web|url=http://slam.canoe.ca/Slam/Wrestling/2003/06/16/112594.html|accessdate=February 23, 2008|title=Bad Blood Just Plain Bad|last=Powell|first=John|publisher=Canoe: SLAM! Wrestling}}</ref> The original idea had the "major" pay-per-view events at the time (Royal Rumble, SummerSlam, Survivor Series, and WrestleMania) would contain the only instances where wrestlers from different brands would interact with each other, and even among the four shows only the Royal Rumble and WrestleMania would have wrestlers from different brands competing against each other. Wrestlers, as a result, appeared only in two-thirds of the shows in a given year, and thus appeared in fewer shows compared to before the brand extension. With single-brand PPVs in place, WWE was able to add more pay-per-view events to their offerings, such as [[WWE Cyber Sunday|Taboo Tuesday/Cyber Sunday]], [[WWE New Year's Revolution|New Year's Revolution]], [[ECW December to Dismember|December to Dismember]], and [[WWE The Great American Bash|The Great American Bash]]. Eventually, WWE abandoned the practice of single-brand pay-per-view events following [[WrestleMania 23]].<ref name="tribrandPPV2">{{cite web|url=http://corporate.wwe.com/news/2007/2007_03_14.jsp|title=WWE Pay-Per-Views To Follow WrestleMania Formula}}</ref> December to Dismember and New Year's Revolution were cancelled following the announcement.

===Championships===
===Championships===
Initially, the [[WWE World Heavyweight Championship|Undisputed WWE Championship]] and [[WWE Women's Championship (1956–2010)|WWE Women's Championship]] were available to both brands.<ref name="Draftresults1"/><ref name="Draftresults2"/><ref name="Draftresults4"/> The other championships were exclusive to the brand the champion was a part of.<ref name="Draftresults1"/><ref name="Draftresults2"/><ref name="Draftresults4"/> When the brand extension began, Raw received the Intercontinental Championship and European Championship when their respective holders were drafted while SmackDown became the exclusive home for the Tag Team Championship and the Cruiserweight Championship. With several specialty championships being exclusive to one brand, numerous wrestlers were left with no title to fight for except for the Hardcore Championship, which although a property of SmackDown after the draft was contested under different rules than the other championships.
Initially, the [[WWE World Heavyweight Championship|Undisputed WWE Championship]] and [[WWE Women's Championship (1956–2010)|WWE Women's Championship]] were available to both brands.<ref name="Draftresults12" /><ref name="Draftresults22" /><ref name="Draftresults42" /> The other championships were exclusive to the brand the champion was a part of.<ref name="Draftresults12" /><ref name="Draftresults22" /><ref name="Draftresults42" /> When the brand extension began, Raw received the Intercontinental Championship and European Championship when their respective holders were drafted while SmackDown became the exclusive home for the Tag Team Championship and the Cruiserweight Championship. With several specialty championships being exclusive to one brand, numerous wrestlers were left with no title to fight for except for the Hardcore Championship, which although a property of SmackDown after the draft was contested under different rules than the other championships.

This issue was corrected in September 2002 when the Undisputed Championship became the WWE Championship again and was moved to SmackDown while [[Eric Bischoff]] created the [[World Heavyweight Championship (WWE)|World Heavyweight Championship]] for Raw.<ref name="WWE/World">{{cite web|url=http://www.wwe.com/inside/titlehistory/worldheavyweight/3044541431|accessdate=February 23, 2008|title=Triple H's first World Heavyweight Championship reign|publisher=World Wrestling Entertainment}}</ref> Shortly thereafter, SmackDown created their own [[WWE Tag Team Championship|Tag Team Championship]], revived the [[WWE United States Championship|United States Championship]], and became the exclusive home of the [[WWE Cruiserweight Championship|Cruiserweight Championship]].<ref name="tagtitles">{{cite web|url=http://www.wwe.com/inside/titlehistory/wwetag/|accessdate=February 23, 2008|title=WWE Tag Team Championship History|publisher=World Wrestling Entertainment}}</ref><ref name="ustitle">{{cite web|url=http://www.wwe.com/inside/titlehistory/unitedstates/|accessdate=February 23, 2008|title=WWE United States' Championship History|publisher=World Wrestling Entertainment}}</ref><ref>{{cite web|url=http://www.wwe.com/inside/titlehistory/cruiser/|accessdate=February 23, 2008|title=WWE Cruiserweight Championship History|publisher=World Wrestling Entertainment}}</ref> Meanwhile, Raw became the exclusive brand for WWE's original [[World Tag Team Championship (WWE)|World Tag Team Championship]], the [[WWE Intercontinental Championship|Intercontinental Championship]], and the [[WWE Women's Championship (1956–2010)|Women's Championship]].<ref name="tagtitles"/><ref name="ustitle"/> The end result was each brand having four championships. When ECW was revived in 2006, the [[ECW World Heavyweight Championship]] was reactivated.<ref>{{cite web|url=http://www.wwe.com/shows/ecw/history/ecwchampionship/061506rvd|accessdate=February 23, 2008|title=Rob Van Dam's first ECW Championship reign|publisher=World Wrestling Entertainment}}</ref> On September 28, 2007 the Cruiserweight Championship was vacated and deactivated. The United States Championship and WWE Tag Team Championships, which at the time were held by [[Matt Hardy]] and [[John Morrison and The Miz]] respectively, were able to be shared between SmackDown and ECW following a talent exchange agreement between the two brands, which meant that SmackDown superstars could appear on ECW and vice versa. In July 2008, the [[WWE Divas Championship]] was created on SmackDown, allowing the SmackDown Divas to compete for a title. A talent exchange between ECW and Raw began in September 2008 after Morrison and Miz beat [[CM Punk]] and [[Kofi Kingston]] to become new World Tag Team Champions. John Morrison and The Miz appeared more frequently on the RAW brand during the course of their reign as World Tag Team Champions, moving to a feud with reigning WWE Tag Team Champions of SmackDown, brothers [[Carly Colón|Carlito]] and [[Eddie Colón|Primo Colon]]. The teams fought several non-title and title bouts for their respective brands' tag team championships before the two fought in a winner take all title unification lumberjack match at WrestleMania XXV. Carlito and Primo would go on to win the contest, forming the Unified WWE Tag Team Championship. The Tag Team Championships remained separate but were defended collectively as the Unified WWE Tag Team Championship until then-Raw GM [[Bret Hart]] announced the titles would be renamed as the WWE Tag Team Championship, with a new, single set of belts. On February 16, 2010, the ECW Championship was deactivated with the ECW brand. On September 19, 2010, at [[Night of Champions (2010)|Night of Champions]], the Women's Championship was unified with the Divas Championship, which was then replaced with a [[WWE Women's Championship|brand-new Women's Championship]] at [[WrestleMania 32]] on April 3, 2016. On December 15, 2013, at [[TLC: Tables, Ladders & Chairs (2013)|TLC: Tables, Ladders & Chairs]], the World Heavyweight Championship was unified with the WWE Championship to become the WWE World Heavyweight Championship, but was reverted back to WWE Championship on June 27, 2016 during ''Raw''.


This issue was corrected in September 2002 when the Undisputed Championship became the WWE Championship again and was moved to SmackDown while [[Eric_Bischoff]] created the [[World Heavyweight Championship (WWE)|World Heavyweight Championship]] for Raw.<ref name="WWE/World2">{{cite web|url=http://www.wwe.com/inside/titlehistory/worldheavyweight/3044541431|accessdate=February 23, 2008|title=Triple H's first World Heavyweight Championship reign|publisher=World Wrestling Entertainment}}</ref> Shortly thereafter, SmackDown created their own [[WWE Tag Team Championship|Tag Team Championship]], revived the [[WWE United States Championship|United States Championship]], and became the exclusive home of the [[WWE Cruiserweight Championship|Cruiserweight Championship]].<ref name="tagtitles2">{{cite web|url=http://www.wwe.com/inside/titlehistory/wwetag/|accessdate=February 23, 2008|title=WWE Tag Team Championship History|publisher=World Wrestling Entertainment}}</ref><ref name="ustitle2">{{cite web|url=http://www.wwe.com/inside/titlehistory/unitedstates/|accessdate=February 23, 2008|title=WWE United States' Championship History|publisher=World Wrestling Entertainment}}</ref><ref>{{cite web|url=http://www.wwe.com/inside/titlehistory/cruiser/|accessdate=February 23, 2008|title=WWE Cruiserweight Championship History|publisher=World Wrestling Entertainment}}</ref> Meanwhile, Raw became the exclusive brand for WWE's original [[World Tag Team Championship (WWE)|World Tag Team Championship]], the [[WWE Intercontinental Championship|Intercontinental Championship]], and the [[WWE Women's Championship (1956–2010)|Women's Championship]].<ref name="tagtitles2" /><ref name="ustitle2" /> The end result was each brand having four championships. When ECW was revived in 2006, the [[ECW_World_Heavyweight_Championship]] was reactivated.<ref>{{cite web|url=http://www.wwe.com/shows/ecw/history/ecwchampionship/061506rvd|accessdate=February 23, 2008|title=Rob Van Dam's first ECW Championship reign|publisher=World Wrestling Entertainment}}</ref> On September 28, 2007 the Cruiserweight Championship was vacated and deactivated. The United States Championship and WWE Tag Team Championships, which at the time were held by [[Matt Hardy]] and [[John_Morrison_and_The_Miz]] respectively, were able to be shared between SmackDown and ECW following a talent exchange agreement between the two brands, which meant that SmackDown superstars could appear on ECW and vice versa. In July 2008, the [[WWE Divas Championship]] was created on SmackDown, allowing the SmackDown Divas to compete for a title. A talent exchange between ECW and Raw began in September 2008 after Morrison and Miz beat [[CM_Punk]] and [[Kofi_Kingston]] to become new World Tag Team Champions. John Morrison and The Miz appeared more frequently on the RAW brand during the course of their reign as World Tag Team Champions, moving to a feud with reigning WWE Tag Team Champions of SmackDown, brothers [[Carly Colón|Carlito]] and [[Eddie Colón|Primo Colon]]. The teams fought several non-title and title bouts for their respective brands' tag team championships before the two fought in a winner take all title unification lumberjack match at WrestleMania XXV. Carlito and Primo would go on to win the contest, forming the Unified WWE Tag Team Championship. The Tag Team Championships remained separate but were defended collectively as the Unified WWE Tag Team Championship until then-Raw GM [[Bret Hart]] announced the titles would be renamed as the WWE Tag Team Championship, with a new, single set of belts. On February 16, 2010, the ECW Championship was deactivated with the ECW brand. On September 19, 2010, at [[Night of Champions (2010)|Night of Champions]], the Women's Championship was unified with the Divas Championship, which was then replaced with a [[WWE Women's Championship|brand-new Women's Championship]] at [[WrestleMania 32]] on April 3, 2016. On December 15, 2013, at [[TLC: Tables, Ladders & Chairs (2013)|TLC: Tables, Ladders & Chairs]], the World Heavyweight Championship was unified with the WWE Championship to become the WWE World Heavyweight Championship, but was reverted back to WWE Championship on June 27, 2016 during ''Raw''.
{{Przypisy}}

Wersja z 10:23, 20 lip 2016

Podział franczyzy WWE - formuła organizacji WWE w latach 2002-2011 i od 19 lipca 2016. Organizacja WWE została podzielona na dwie mniejsze (nadal jednak należące do WWE) nazwane po swoich programach telewizyjnych WWE SmackDown i WWE Raw. Pierwszy okres podziału organizacji zakończył się 29 sierpnia 2011 roku, kiedy dyrektor operacyjny Triple H ogłosił, że gwiazdy ze Smackdown zaczną od tego momentu występować także w RAW. Wkrótce wszyscy zapaśnicy zaczęli pojawiać się w obu programach[1]. Wydarzenie znane jako WWE Draft odbywało się w związku z tym od 2004 do 2011 roku, a nie miało miejsca w latach 2012-2015[2][3]. Przyczyną zakończenia podziału była chęć swobodniejszego przepływu treści pomiędzy telewizją i platformą internetową[4]. Podział franczyzy powrócił 19 lipca 2016 roku w odcinku WWE SmackDown emitowanym na żywo. Fabularnie przyczyną ponownego podziału było wyłonienie następcy prezesa WWE, Vince'a McMahona, spośród jego dzieci. W tym celu Shane McMahonni Stephanie McMahon otrzymali stanowiska prezesów wykonawczych kolejno Smackdown i RAW[5].

Historia

W 2001 roku rywalizacja między organizacjami powiązanymi z wrestlingiem zakończyła się ostatecznie zwycięstwem WWF (późniejsze WWE), które przejęło wszystkie aktywa WCW i ECW, a także znaczną większość personelu. Do 2002 roku, kiedy nastąpił wzrost popularności TNA i RoH, WWF było bezkonkurencyjne[6].

W związku z rozszerzeniem personelu WWF, firma zarządziła podział franczyzy, aby dać wszystkim pracownikom podobne szanse i czas antenowy. Nowe franczyzy zostały nazwane po programach telewizyjnych, do których zostały przypisane: WWE SmackDown i WWE Raw[7]. Przydzielenie personelu do każdego programu nastąpiło na pierwszym w historii WWE Draft, który miał miejsce 25 marca 2002 roku na WWE Raw. Dodatkowo 13 czerwca 2006 roku utworzono trzecią franczyzę - ECW, mający w założeniu być powrotem dawnego rywala WWF na antenę, ale tym razem jako część federacji. Personel we wszystkich trzech programach telewizyjnych był wyłaniany corocznie na zasadzie losowania spośród całego personelu WWF i później WWE.

Fabularnie Shane McMahon i Stephanie McMahon sprzedali swoje akcje aby wykupić WCW i ECW. Jak się okazało, akcje te kupił Ric Flair i tym samym przejął 50% udziałów firmy. Początkowo Vince znosił konieczność dzielenia się federacją, ale później postanowił odzyskać całkowitą kontrolę. Jednocześnie Ric Flair był zaangażowany w spór z The Undertakerem i chciał go rozstrzygnąć na WrestleManii X8. Zarząd zgodził się na walkę pod warunkiem, że Ric Flair odda McMahonowi swoje akcje. Flair miał jednak dopełnić swojej części umowy dopiero po wrestlermanii. W związku z tym podjęto decyzję o podzieleniu franczyzy. McMahon przejął WWE SmackDown, a Flair WWE Raw[8][9].

Pierwszy draft

W 2002 roku odbył się pierwszy WWE Draft. Miał on miejsce w Penn State University w State College, Pennsylvania 25 marca 2002[10]. The first half of the draft was televised live on TNN for two hours, as part of the WWF's flagship program, Raw.[11] The second half was conducted over the Internet on WWF's official website, WWF.com. There were thirty draft picks, with sixty superstars drafted overall by co-owners of the WWF, onto their respective brands, Raw and SmackDown. The remaining superstars were divided randomly in a draft lottery, with each brand receiving a grand total of thirty superstars.

On the March 25, 2002 episode of Raw, Vince McMahon won a coin toss to determine who would receive the first draft selection.

Pick # Brand (to) Pick # Employee
(Real name)
1 SmackDown 1 The Rock (Dwayne Johnson)
2 Raw 1 The Undertaker (Mark Callaway)
3 Smackdown 2 Kurt Angle
4 Raw 2 nWo (Kevin Nash, Scott Hall & X-Pac (Sean Waltman))

McMahon allowed the nWo to be drafted as a group.

5 SmackDown 3 Chris Benoit

Drafted while recovering from neck surgery. Benoit made his WWE return on the Raw brand instead.

6 Raw 3 Kane (Glenn Jacobs)
7 SmackDown 4 Hulk Hogan (Terry Bollea)
8 Raw 4 Rob Van Dam (Rob Zsatkowski)

When drafted, Van Dam was the WWF Intercontinental Champion, making the title exclusive to Raw.

9 SmackDown 5 Billy Gunn (Monty Sopp) and Chuck Palumbo

When drafted, Billy and Chuck were the WWF Tag Team Champions, making the title exclusive to SmackDown. In addition, Billy and Chuck's manager, Rico, went along with them in the draft.

10 Raw 5 Booker T (Booker Hoffman)
11 SmackDown 6 Edge (Adam Copeland)
12 Raw 6 Big Show (Paul Wight)
13 SmackDown 7 Rikishi (Solofa Fatu)
14 Raw 7 Bubba Ray Dudley (Mark LoMonaco)
15 SmackDown 8 D-Von Dudley (Devon Hughes)
16 Raw 8 Brock Lesnar

When drafted, Lesnar's manager, Paul Heyman, went along with him in the draft.

17 SmackDown 9 Mark Henry
18 Raw 9 William Regal (Darren Matthews)

When drafted, Regal was the WWF European Champion, making the title exclusive to Raw.

19 SmackDown 10 Maven (Maven Huffman)

When drafted, Maven was the WWF Hardcore Champion, making the title exclusive to SmackDown. However, Raven would defeat Maven for the championship prior to the brand separation, bringing the title to Raw with him.

20 Raw 10 Lita (Amy Dumas)
21 SmackDown 11 Billy Kidman (Peter Gruner)
22 Raw 11 Bradshaw (John Layfield)
23 SmackDown 12 Tajiri (Yoshihiro Tajiri)

When drafted, Tajiri was the WWF Crusierweight Champion, making the title exclusive to SmackDown.

24 Raw 12 Steven Richards (Michael Manna)
25 SmackDown 13 Chris Jericho (Chris Irvine)
26 Raw 13 Matt Hardy
27 SmackDown 14 Ivory (Lisa Moretti)
28 Raw 14 Raven (Scott Levy)
29 SmackDown 15 Albert (Matt Bloom)
30 Raw 15 Jeff Hardy
31 SmackDown 16 The Hurricane
32 Raw 16 Mr. Perfect (Curt Hennig)
33 SmackDown 17 Al Snow (Al Sarven)
34 Raw 17 Spike Dudley (Matthew Hyson)
35 SmackDown 18 Lance Storm (Lance Evers)
36 Raw 18 D'Lo Brown (Accie Connor)
37 SmackDown 19 Diamond Dallas Page (Page Falkinburg)
38 Raw 19 Shawn Stasiak (Shawn Stipich)
39 SmackDown 20 Torrie Wilson
40 Raw 20 Terri (Terry Boatright Runnels)
41 SmackDown 21 Scotty 2 Hotty (Scotty Garland)
42 Raw 21 Jacqueline (Jacqueline Moore)
43 SmackDown 22 Stacy Keibler
44 Raw 22 Goldust (Dustin Runnels)
45 SmackDown 23 Christian (Jay Reso)
46 Raw 23 Trish Stratus (Trish Stratigeas)
47 SmackDown 24 Test (Andrew Martin)
48 Raw 24 Justin Credible (Peter Polaco)
49 SmackDown 25 Faarooq (Ron Simmons)
50 Raw 25 Big Boss Man (Ray Traylor)
51 SmackDown 26 Tazz (Peter Senerchia)
52 Raw 26 Tommy Dreamer (Tommy Laughlin)
53 SmackDown 27 Hardcore Holly (Bob Howard)
54 Raw 27 Crash Holly (Mike Lockwood)
55 SmackDown 28 Val Venis (Sean Morley)
56 Raw 28 Mighty Molly (Nora Greenwald)
57 SmackDown 29 Perry Saturn (Perry Satullo)

Note:

  • Picks #1-20 were made live on Raw on TNN
  • Picks #21-57 were conducted via lottery over WWE.com.

Aftermath

The brand extension was officially enforced on April 1, 2002.[12] Stone Cold Steve Austin was the final member of the WWF roster to be drafted.[13] A month later, the WWF was sued by the World Wildlife Fund over the WWF acronym. This resulted in the company being renamed from "World Wrestling Federation Entertainment, Inc." to simply "World Wrestling Entertainment, Inc.", which caused all of the WWF's assets to be properly renamed and branded.[14] The Flair and McMahon feud came to an end on the edition of June 10, 2002 of Raw, when McMahon became the sole owner of WWE by defeating Flair in a No Holds Barred match.[15] Following the situations with the brand extension and name change, by having two brands in place, the WWE was able to increase the number of live events held each year from 200 to 350, including tours in several new international markets.[12] Even after the ending of the brand extension, WWE continues to have two touring live event shows, one featuring the reigning WWE Champion while the other usually features longtime face-of-the-company John Cena or another popular main event-level wrestler such as Dean Ambrose if Cena is injured or the reigning champion.[12]

After McMahon became the sole owner, the owner role was replaced by "General Managers". For Raw, he announced the new General Manager would be Eric Bischoff, and for Smackdown, Stephanie McMahon. On the same night when he announced Stephanie as new General Manager, he also stated that a free agent period has started and any Superstar could sign with the other brand. This continued until the fall of 2002. On the September 23 edition of Raw, Bischoff announced that the roster was frozen and the only way for a wrestler to move was to ask for a trade.

ECW

Background

After World Wrestling Entertainment, Inc. bought all of Extreme Championship Wrestling (ECW)'s assets in 2003, the company began releasing DVDs promoting the original ECW.[16] Soon afterwards, the company promoted two ECW reunion shows for ECW Alumni entitled, ECW One Night Stand in 2005 and in 2006.[16]

On May 25, 2006, WWE announced a launch of a new brand, ECW, a revival of the 1990s promotion.[17] The new brand debuted on Sci Fi Channel on June 13, 2006.[17]

Superstar selections

The 2006 WWE brand extension draft took place from the Tacoma Dome in Tacoma, Washington on May 29, 2006, where ECW representative, Paul Heyman, drafted two superstars, one from SmackDown and one from Raw onto the newly created ECW brand.[18][19]

Pick # Brand (to) Employee
(Real name)Szablon:Ref
Role Brand (from)
1 ECW Rob Van Dam
(Robert Szatkowski)
Male wrestler Raw
2 ECW Kurt Angle Male wrestler SmackDown
3 ECW Tazz
(Peter Senerchia)
Male wrestler/commentator SmackDown
4 ECW Big Show
(Paul Wight Jr.)
Male wrestler Raw
5 Raw Randy Orton Male wrestler Smackdown

Aftermath

In late 2007, SmackDown and ECW superstars began to appear on each other's shows as part of a (kayfabe) deal between then-ECW General Manager Armando Estrada and then-SmackDown General Manager Vickie Guerrero.[20]

In addition to the talent exchange between SmackDown and ECW, an exchange between Raw and ECW was announced in September 2008.[21]

On February 2, 2010, WWE Chairman Vince McMahon announced that ECW would air its final episode on February 16, 2010.[22] The ECW brand was disbanded after the final show, with every ECW wrestler becoming a free agent and eligible to join either the Raw or SmackDown brands.[23]

Reintroduction

On May 25, 2016, it was announced that beginning July 19, SmackDown would go live on Tuesday nights, getting a unique roster and set of writers compared to Raw, thus restoring the brand extension.[24] The draft took place on the live premiere episode of SmackDown to determine the rosters between both brands.[25] On the July 11 episode of Raw, Vince McMahon named Shane McMahon the (on-screen) commissioner for SmackDown and Stephanie McMahon the commissioner for Raw; both chose a General Manager for their respective shows on the July 18 Raw. Stephanie McMahon chose Mick Foley as the Raw General Manager, and Shane McMahon chose Daniel Bryan as SmackDown General Manager. Shane and Stephanie will compete to determine who will inherit WWE.[potrzebny przypis]

Impact

Interbrand competition

Interbrand competition was initially kept to a minimum, with superstars from all brands competing together only at pay-per-view events. However, in 2003, all pay-per-view events became brand exclusive, leaving the "big four" pay-per-views (WrestleMania, SummerSlam, Survivor Series, and Royal_Rumble) as the only interbrand shows.[26]

Starting in late 2006, in an attempt to add more star power to the shows, interbrand matches became more common. Most notably, MNM and The Hardys reformed, despite the fact that the teammates were on separate brands.[27] Bobby Lashley was also notable for his interbrand action, as he was involved in a storyline with the WWE Chairman, Vince_McMahon.[28][29] The brief return of Saturday Night's Main Event to NBC also led to more interaction between the brands.[30]

Pay-per-views

The separation of the WWE roster between two brands also intended to split the Pay-per-view offerings, which began with Bad Blood in June 2003.[31] The original idea had the "major" pay-per-view events at the time (Royal Rumble, SummerSlam, Survivor Series, and WrestleMania) would contain the only instances where wrestlers from different brands would interact with each other, and even among the four shows only the Royal Rumble and WrestleMania would have wrestlers from different brands competing against each other. Wrestlers, as a result, appeared only in two-thirds of the shows in a given year, and thus appeared in fewer shows compared to before the brand extension. With single-brand PPVs in place, WWE was able to add more pay-per-view events to their offerings, such as Taboo Tuesday/Cyber Sunday, New Year's Revolution, December to Dismember, and The Great American Bash. Eventually, WWE abandoned the practice of single-brand pay-per-view events following WrestleMania 23.[32] December to Dismember and New Year's Revolution were cancelled following the announcement.

Championships

Initially, the Undisputed WWE Championship and WWE Women's Championship were available to both brands.[33][34][35] The other championships were exclusive to the brand the champion was a part of.[33][34][35] When the brand extension began, Raw received the Intercontinental Championship and European Championship when their respective holders were drafted while SmackDown became the exclusive home for the Tag Team Championship and the Cruiserweight Championship. With several specialty championships being exclusive to one brand, numerous wrestlers were left with no title to fight for except for the Hardcore Championship, which although a property of SmackDown after the draft was contested under different rules than the other championships.

This issue was corrected in September 2002 when the Undisputed Championship became the WWE Championship again and was moved to SmackDown while Eric_Bischoff created the World Heavyweight Championship for Raw.[36] Shortly thereafter, SmackDown created their own Tag Team Championship, revived the United States Championship, and became the exclusive home of the Cruiserweight Championship.[37][38][39] Meanwhile, Raw became the exclusive brand for WWE's original World Tag Team Championship, the Intercontinental Championship, and the Women's Championship.[37][38] The end result was each brand having four championships. When ECW was revived in 2006, the ECW_World_Heavyweight_Championship was reactivated.[40] On September 28, 2007 the Cruiserweight Championship was vacated and deactivated. The United States Championship and WWE Tag Team Championships, which at the time were held by Matt Hardy and John_Morrison_and_The_Miz respectively, were able to be shared between SmackDown and ECW following a talent exchange agreement between the two brands, which meant that SmackDown superstars could appear on ECW and vice versa. In July 2008, the WWE Divas Championship was created on SmackDown, allowing the SmackDown Divas to compete for a title. A talent exchange between ECW and Raw began in September 2008 after Morrison and Miz beat CM_Punk and Kofi_Kingston to become new World Tag Team Champions. John Morrison and The Miz appeared more frequently on the RAW brand during the course of their reign as World Tag Team Champions, moving to a feud with reigning WWE Tag Team Champions of SmackDown, brothers Carlito and Primo Colon. The teams fought several non-title and title bouts for their respective brands' tag team championships before the two fought in a winner take all title unification lumberjack match at WrestleMania XXV. Carlito and Primo would go on to win the contest, forming the Unified WWE Tag Team Championship. The Tag Team Championships remained separate but were defended collectively as the Unified WWE Tag Team Championship until then-Raw GM Bret Hart announced the titles would be renamed as the WWE Tag Team Championship, with a new, single set of belts. On February 16, 2010, the ECW Championship was deactivated with the ECW brand. On September 19, 2010, at Night of Champions, the Women's Championship was unified with the Divas Championship, which was then replaced with a brand-new Women's Championship at WrestleMania 32 on April 3, 2016. On December 15, 2013, at TLC: Tables, Ladders & Chairs, the World Heavyweight Championship was unified with the WWE Championship to become the WWE World Heavyweight Championship, but was reverted back to WWE Championship on June 27, 2016 during Raw.

  1. John Canton, Reacting to live WWE Smackdown on Tuesdays and return of the brand extension [online], The Comeback, 26 maja 2016 [dostęp 2016-07-20] (ang.).
  2. Luke Anes, A brand split is the best thing for WWE right now - here's why [online], Givemesport, 8 marca 2016 [dostęp 2016-07-20] (ang.).
  3. WWE Draft transforms the New Era of Raw and SmackDown Live [online], WWE [dostęp 2016-07-20] (ang.).
  4. James Caldwell, PWTorch.com - WWE NEWS: Stephanie McMahon says why brand split is gone [online], pwtorch.com [dostęp 2016-07-20] (ang.).
  5. Bill Pritchard, Vince McMahon Makes Several Big Brand Split Announcements, Names the Commissioners of Raw and Smackdown - Wrestlezone [online], Wrestle Zone, 11 lipca 2016 [dostęp 2016-07-20] (ang.).
  6. Brian Damage, The Casualties of (Monday Night) War: ECW [online], Ring the Damn Bell, 28 sierpnia 2014 [dostęp 2016-07-20] (ang.).
  7. WWE to make Raw and SmackDown! distinct tv brands [online], corporate.wwe.com [dostęp 2016-07-20] (ang.).
  8. Monday Night Raw – November 19, 2001: That’s One Heck Of A Reset [online], KB's Wrestling Reviews [dostęp 2016-07-20] (ang.).
  9. Historia streaku [10-0] – Undertaker vs. Ric Flair – WM X8 – WWEPolska - Battleground 2016 [online], WWE Polska [dostęp 2016-07-20] (pol.).
  10. WWE RAW RESULTS, March 25, 2002 [online], www.onlineworldofwrestling.com [dostęp 2016-07-20] (ang.).
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